Banyan Tree
Client
With the pandemic that has shook and affected the tourism industry, Banyan Tree hopes to still expand themselves and keep people connected as much as possible. In doing so, this platform(Beyond) aims to engage the community by showcasing inspiring stories about people, travel and means of living well.
About
Sticking to their values on community empowerment, social initiatives and sustainable development, Banyan Tree created another digital platform to engage individuals.
Re-creating their existing platform(web page) that aims to engage and accommodate users through a seamless experience. In the new revamp, users are able to visit on both their desktop and mobile at their own time. Increasing also the traffic and presence to this platform.
Overview
The Problem
The existing platform was not gaining enough presence and visitors to the site. - We needed to find out what type of platform suits best.
The following components are the current causes of strain:
Unclear landing page
Users could not tell what the site was about.Content and information hierarchy don’t flow well
The descriptions and visuals weren’t matching and users were facing difficulties understanding the intent.Problems with navigating
Proposed Idea
Website and mobile development
"Timelines and milestones were very clear and it helped us to understand the UX process. Your flexibility and proactivity in reacting to project changes were great."
Adrien Lahoussaye,
Head of Content & Innovation, Brand HQ Banyan Tree Hotels & Resorts